![]() ![]() We also recommend adding your phone number to the header of the website. How: On Shopify, you can add live chat by integrating one of many paid or free apps. Giving your customers the ability to contact you easily and quickly, no matter where they are on your site will increase the chances of a sale. If they have questions regarding your products, shipping, or returns, they expect answers and they expect them NOW. Online shoppers have high customer service expectations. Customer Service Integration on All Pages A key part of Shopify CRO is to make sure that every element of the website focuses on reassuring the visitor that your brand is safe, transparent, and trustworthy. To ensure your website visitors feel comfortable and confident to complete a purchase or a micro conversion on your site, you will need to win their trust. Let’s go through Shopify conversion tips in each area of your store. Examples include: watching a product video, reading product reviews, or signing up for a newsletter.Ĭonversion rate optimization (CRO) is a set of actions you take to improve your website’s overall functionality and appearance and its ability to bring in micro and macro conversions. Micro conversions are whenever a visitor engages with your site content, and are important steps along the path of making a macro conversion. If you can put a dollar value to the action, it is likely a macro conversion. Some other examples are: sign up for your loyalty program or an inquiry about a specific product. Macro conversions on a website are whenever a visitor completes the primary objective of your site – for eCommerce stores, that’s usually a completed purchase. There are 2 types of conversions: Macro and micro. A conversion is an action your website visitor performs that brings value to your business. Luckily, there are some easy Shopify store optimization steps you can take that will result in immediate improvements to your conversion rate and will increase Shopify sales for your store. Similarly, any little inconvenience can push even the most motivated buyer over the edge and make them leave the site forever, never to return. ![]() ![]() Most times, the stars must align for a casual website visitor to become a buyer of your products. Online shoppers are known to be notoriously fickle. Turns out, just building a storefront for your products doesn’t guarantee an onslaught of orders. You have set up a storefront on Shopify, advertised it everywhere, optimized it for search using Konstruct’s handy Shopify SEO Guide, and people are finally coming to see your products online, yet the orders are not rolling in as often as you had hoped. ![]()
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